We offer both branding and customer
experience services, but our projects tend
to contain components of both fields.
We work with companies and organisations
that directly or indirectly offer their
products and services to end consumers.

Strategy

Brand strategy

All successful brands are based on a solid strategic approach. The brand strategy expresses the essence of a brand, its DNA, the strategic bases that guide all decisions. It is used to define aspects like the vision, positioning, differentiating aspects and the personality of the brand. To accomplish a brand strategy, we use different analytical techniques that allow us to build that strategy based on in-depth knowledge of the situation.

Brand architecture

Brand architecture is a key strategic aspect in organisations in which various brands are offered side by side. Whether a monolithic brand strategy, a derived brand strategy or a multi-brand strategy (or any of their multiple variants), we define architectures oriented at the consumer, beyond purely organisational or historical factors.

Customer experience map

The customer experience is the sum of all the events and sensations that the client experiences when he or she interacts with a space, a product or a service. Detailed planning of this experience is a key component in connecting with and influencing the consumer. After an analysis process, we define the customer experience map, which lays out the strategy that must be developed at each of the contact points between the client and the organisation and its products and services. Whether the experience entails a visit, a purchase, use or consumption, we define all the elements needed (architecture, product availability, customer service, technology, usability, post-sales, etc.) so the client’s experience is memorable from beginning to end.

Service design

Companies must design their services so they stand out and so they lead to the highest degree of user satisfaction possible. Our service design is based on identifying the needs and opportunities that lead to the attraction of new clients and to cementing the loyalty of existing ones through differentiated services that add value to the range of products and services offered while strengthening brand values. Beyond quality, we create memorable services that stand out from everything else on the market. To do this, we use analysis and creative development techniques that result in services that connect with consumer needs and surpass expectations.

Identity

Verbal identity

Verbal identity establishes the personality of the brand and gives it life by means of clear and consistent messages. Verbal identity includes, in addition to the name, all forms of verbal expression: style norms, the slogan, taglines, descriptors, etc. Through verbal identity, we project the brand’s personality and faithfully reflect the brand DNA.

Visual identity

Visual identity is much more than designing a logo: It is a structured system with which we create an entire territory of the visual expression of the brand to set it apart from its competitors. Visual identity is based on creativity, but also on design, because it allows us to express the strategy of a clearly defined brand territory through a symbol, a logo-symbol, typefaces, corporate colours, graphic designs, as well as their numerous applications in different media.

Setting design

The use of spaces is a very powerful way of transmitting the brand experience. We create experiences that become emotions. Smells, sounds, colours, tastes, the feel of materials – all of these are sensorial elements that directly participate in the creation and penetration of the brand values in the numerous elements that make up an environment (sales and services settings, furnishings, lighting, the look of the staff, technology, etc.).

Signage and signposting systems

The signage language and technique that we use at Ancor Retail fosters the immediacy of the message and effective communication at the service of the values represented by the brand. We have an extensive background in designing and implementing signage systems by means of our own process of analysing spaces and flows, defining signs and content, and the graphic design of signage identity.

Digital identity

Your company and your brand have a digital identity under permanent construction on the internet. The brand is present on the internet in very different ways and through all types of devices. The digital expression of the brand therefore requires an in-depth approach to the content offered and specialised treatment that transmits the desired values by adapting the brand identity to the characteristics of each type of media and interface.

Culture

Internal brand culture

Our programmes are based on people. We understand the internal brand as a process of aligning the employees with the brand. In other words, it is the process by which the employees understand the brand, are convinced of its relevance and apply its values in their day-to-day work. Therefore, we work with corporate culture transmission programmes that make sure that the way of doing things in the organisation is related to the values and promises of the brand. These are programmes that, in addition to transmitting values, bring consistency to the organisation and create solid emotional ties to the brand.

Customer service and attention

One of the most important aspects of a service are the people who offer it. At Ancor Retail, we define the service culture and design training programmes so that the people in contact with the customer acquire the skills they need to ensure excellent service. The goal is that the service offered meets the quality standards required, correctly transmits the brand values and provides the highest degree of customer satisfaction.