From Corio Netherlands, and based on the work carried out by members throughout the Corio organisation, the existing corporate culture was refocused to better adapt to the current reality of Corio so that it would faithfully transmit the company’s existing values.

In the case of Spain, we were asked to design and implement a value transmission strategy adapted to the local reality. To do this, we designed a programme based on the concept of travel so that with a very emotional approach, the teams of the eleven shopping centres of Corio Spain, as well as the staff of the central offices, would experience the brand values and put them into effect. We worked to instil these values through participative workshops held in each centre. Throughout the process, graphic and audiovisual material was collected from which a highly emotional video was created which gave focus to the overall process. The programme was successful not only in transmitting the brand through experience, but it served to strengthen the bond among the different components of the company and increase the sense of belonging and pride in the brand.